Good idea – bad source

According to a book (The Power of Visual Storytelling), "visuals are processed 60000 times faster then text by the brain). Very nice! But, looking for the source of this statment, a study or research, I found... Nothing! So, here is the illustration work as I left it to find something else to explain the use of a visual and creative approach.
According to a book (The Power of Visual Storytelling), « visuals are processed 60000 times faster then text by the brain). Very nice! But, looking for the source of this statment, a study or research, I found… Nothing! So, here is the illustration work as I left it to find something else to explain the use of a visual and creative approach.